Understanding preferences for nature based and sustainable tourism. The role of personal values and general and specific environmental attitudes

This paper reports the results of a study which investigated the social psychological correlates of people’s preferences for sustainable and unsustainable tourism activities. Two-hundred-eighty-two participants from two Italian cities responded to a questionnaire which recorded their tourism preferences, their general pro-environmental attitudes and values, and their specific attitudes towards sustainable tourism. Results showed positive correlations among the constructs considered. Groups of participants differing in their tourism preferences were also identified and the paper discusses the way in which the social psychological variables considered here may be used to plan adequate strategies and management instruments able to address crucial issues of sustainability in tourism, including, for example, tourists’ ecological behaviors “on site” and their educational needs

The bicycle and the dream of a sustainable city: An explorative comparison of the image of bicycles in the mass-media and the general public

This paper explores the representation of the bicycle by comparing data from various mass media sources and the general public in Italy. In study 1, a number of commercial advertisements published on paper magazines and aired by the major TV channels, as well as 405 articles published by the major online newspapers were content analysed in order to identify the main concepts and evaluations characterising the representation of bikes in the media. In study 2, 94 Rome residents were interviewed on their beliefs regarding the pros and cons of using the bike in the city and their perceived social approval. Results showed several points of overlap between the two representations, although different themes and structures emerged as well